Enterprise SpiritBe pragmatic and pursue excellence, always strive to be the best

Enterprise PurposeBenefit employees and give back to society

Corporate VisionBuild a world-leading supplier of eco-friendly, low-carbon and cost-effective steel and metal products

Corporate MissionShare achievements with staff, seek prosperity for the country, advance alongside society and coexist harmoniously with nature

Core ValuesDevote to work and respect others; stay loyal and dedicated; innovate to boost efficiency; manufacture high-end products intelligently

Service ConceptPremium products represent the finest service for clients

Quality ConceptHigh standards, meticulous management and zero defects

Brand PositioningEco-friendly, premium and trustworthy Jingye

Talent ConceptEveryone can be talented; select talents through practical performance rather than subjective judgmentRespect talents, knowledge and labor

Management ConceptThere is no end to enterprise management and technological advancement

Work StyleRespond swiftly, take immediate action, deliver thorough work and focus on results

Environmental Protection ConceptHarmonious coexistence of humanity, steel industry and natureSet a national environmental benchmark and lead the industry in green development

Safety ConceptSafety outweighs all other priorities

Marketing ConceptMarketing serves as core competitiveness; all staff support marketing work